A collection that radiates positivity, exuding warmth, happiness, and vitality through its vibrant colours and elegant designs. Created to recognise Toitū Te Reo, the world’s first Māori language festival - a long-held dream of Sir Tīmoti Kāretu and Dr. Jeremy Tātere MacLeod - launched in Heretaunga (Hastings) in August 2024. The festival provided a platform for thousands of New Zealanders to celebrate what makes us unique in Aotearoa.

Kaupapa Series#1 houses special and finite edition pieces that champion Māori identity and values, embracing our heritage and wearing it with pride, beauty and elegance in a stunning range of high-end leisure wear. 

Made from the highest-quality materials with unique detailing, every TAIEA piece has been designed to last, always relevant and trend defying, take care of your kākahu (clothing) and it will look as good as new for years to come.