OUR VISION
Creating pieces with purpose.
We meticulously craft each TAIEA piece intending to create a connection with the wearer. Each item encapsulates a unique narrative, with the beauty designed to shine through on every individual. From the presentation in packaging to the unwrapping and wearing, we strive to ensure that every person feels the journey intimately.
When we design and create pieces to wear, we make sure if we are giving in this space, we are careful not to take too much from that space, so there is always balance and harmony. Every TAIEA range will be strictly limited but will cater to every type of body, with sizes eventually reaching 8XL. We don’t believe in mass production, crafting unique designs in limited quantities - once they’re gone, they won’t be recreated.
Our designs are timeless, beautiful and unique. We don’t do ‘trends,’ your TAIEA wardrobe capsule can be built over time, seamlessly weaving between ranges. It is always relevant and always in style.
Mindfulness is at the centre of everything TAIEA produces and creates. If the fabrics are not recycled, they are organic. We are environmentally conscious, and our packaging utilises reusable fabric scraps, so nothing is wasted.
OUR VALUES
Designed and created in Aotearoa (New Zealand) with passion and purpose, TAIEA is exclusive and inclusive slow fashion designed for comfort and style, with timeless pieces to fit all shapes and sizes.
We have a strong connection to our Māori culture and identity and want to share our beautiful heritage with the world. We believe in balance and respect for all people and cultures as well as our natural world, and source organic fabrics, partner with like-minded ethical and socially responsible people and pay fairly.
At TAIEA, we are committed to supporting community initiatives, putting people before profit. We believe in giving back and actively support initiatives that make a meaningful difference to those who need it most.
